Baked was founded by Matt Lewis and Renato Poliafito who came from the world of advertising---Matt was a producer while Renato was a graphic designer. Their thoughts were never too far from cake and coffee, and slowly (even unbeknown to them) the idea for Baked was born.
Lewis wanted to open a bakery that celebrated American desserts beyond the cupcake, while Poliafito had always been hankering to open a neighborhood cafe, so together they scoured New York City for the perfect location. They found a small, storefront church in the largely industrialized and gritty section of Brooklyn, and together with Rafi Avramovitz, set about building their inspiration. Finally, after many long delays, they opened Baked in 2005 on the shores of Red Hook, Brooklyn with just a few ovens, some mixers, and an espresso machine.
While Baked is also well-known for its cookies, biscotti, homemade marshmallows, bars, tarts, pies and brownies, its cakes are also mouth-watering delights. They are old-fashioned with a twist of innovation. Cake varieties include classic coconut, tart lemon layer, green tea, grasshopper, caramel apple, Coca-Cola Bundt, chocolate malted, dark chocolate layer with vanilla icing, double-dark all chocolate and sweet-and-salty.