Monday, February 7, 2011

New Jersey TV Shows Pull in Record Cable Ratings

Jersey Shore

NEW YORK – Manhattanites may crack jokes about New Jersey, but cable network shows based in the state are chalking up big ratings, the New York Post highlighted Wednesday.

Not only MTV hit Jersey Shore continues to draw record ratings.

Comcast-owned Style Network, now part of NBCUniversal, saw the final episode of season two of Jerseylicious, which features Jersey stylists, become its highest-rated telecast ever and drew 925,000 viewers. The show has doubled its viewership since season one, the Post said, adding that it will be part of the channel’s counter-programming on Super Bowl Sunday.

The Post also highlighted Discovery Communications-owned TLC’s success with Jersey-based Cake Boss, which has led to spin-off The Next Great Baker. The season four premiere of Cake Boss drew 2.4 million viewers on Jan. 31, just shy of the series’ highest-rated episode, which drew 2.5 million viewers, according to the Post.

But not every cable show that puts the spotlight on New Jersey is a big ratings success. Oxygen’s Jersey Couture about an upscale dress salon launched last spring with so-so ratings. A spokeswoman told that Post that the network was still considering a second season.

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